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Peloton’s Holiday Bike is creating commercial internet

The tagline is “the gift that returns.” But if the Internet is anything to go by now, the Piloton Bike is offering nothing but misery. Or, at least, his latest ad.

Published by fitness-equipment startup Peloton on YouTube on November 21 and later on television, the ad shows a fictional woman’s year-round selfie diary when her partner gives her a Peloton bike as a holiday gift.

The biggest annoyance from social media users? She is already slim (e.g., super slim) yet prepares herself with a wake-up call from 6 a.m. and works the bike for five days straight.

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At the end of the 30-second commercial, she sits down on the couch with her partner to view her entire selfie diary, with Tal Bachman’s 1999 hit “She’s So High” in the background.

“A year ago, I didn’t realize how much it would change me,” the woman’s selfie-version said while watching the couple. “Thanks.”

Surprisingly, Twitter users have found a lot of reasons to call Peloton, mostly because this particular woman really doesn’t need to be a slave to Peloton, according to commentators.

Then there are those who think the woman’s partner is um, little control.

Which gave rise to various ideas for his return.

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This is not the first time that Peloton has been insulted for their advertising, which in a word is considered unrealistic.

That’s not all. Viewers are also concerned about the format of the ad, which seems to be trying to combine an Instagram story with a traditional commercial – without much success.

After all, people expect more from their festival ads. Of course, it’s about getting the right eye on your products. There must be someone who loves it.


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